About My Business

What is my history?

This bison statue sits in the location of the original in the main concourse of Buffalo Central Terminal. The original was smashed while fixtures were being removed from the building during its decay.

This bison statue sits in the location of the original in the main concourse of Buffalo Central Terminal. The original was smashed while fixtures were being removed from the building during its decay.

When I passed 30 years in the Apple consulting business, I updated this site. It reflects a lifetime of experience in helping make people’s experience with their computers as simple as possible.

I was trained as an electronics technician starting in 1975, and discovered my lifetime career in computers in 1981. I switched to Macintosh computers in 1985. Since then, my specialty has been helping creative people: Artists, Designers, Architects, Photographers, Interior Designers, and so forth.

How does this help you, if yours is NOT a “creative” career? That’s easily answered. I am able to relate well to all personality-types – technical, creative and everything in between. This is rare for somebody in my line of work. I’m highly technical (and FAST at what I do), but I relate really well to the people that need my help. I’m comfortable to be around. I never talk over anybody’s head.

What is my bias?

Everybody has an angle. Some people are harder to figure out than others. I’m as transparent as glass, and my bias is very easy to understand:

There are two expenses whenever you buy new technology – The Initial Expense, and the Aggravation Expense that you pay every day. My job is to REMOVE all traces of the Aggravation Expense. Your problems become my problems, and you never have to worry about them any more.

I’m dedicated to the excellence of the computer experience of all of my clients. I work for myself so that I don’t have to compromise my standards. I take a “craftsmanship above all else” attitude in my work. That satisfies me greatly, and brings in many new referrals. I’ve been doing highly personable support for a long, long time. I’m now helping the second generation for many of my clients. How many other “Heirloom Consultants” do you know?

The biggest benefit of hiring me (other than the trust, respect and friendship that I share with my clients) is my long, wide and deep experience at fixing problems, and making sure that they don’t come back again. I’m not just a bug-fixer, I’m holistic in my approach, so that the overlying issues are handled, right from the start. I waste NO time at all, ever. You will never get a “padded” invoice from me. I charge for results, and nothing else.

As a result, I have a very high-level relationship with the people that I care for. It’s common for a client to let me in, show me what needs to be done, leave a blank check on the table and to say “Just fill it in and leave me an invoice when you’re done. Pull the door closed and it will lock”. I also periodically receive tips as a rewards for the work that I’ve done, but I only mention that because it illustrates my point.

I have never charged for phone-support. Period. How can I do this, when I have hundreds of active clients? When a current Macintosh system is set up properly, it doesn’t require much maintenance. I spend around four minutes per day doing phone-support. I LIKE to hear from the people that I help.

The declarations that I make on this page are unusual for someone in a technical career. I’m proud of that, and the Testimonials Page can back up everything that I’ve said, many, many times over.